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Marketing

The success of your home based travel agency will be dependent upon your skills in marketing your services.  Your very best source of business is people you already know - your circle of acquaintances:

u Relatives. Hopefully you are on good terms with all of your relatives and they will immediately begin to come to your for their travel needs.

u Neighbors. Neighbors would rather buy their travel from you than from some unknown travel agent across town.

u Friends. Send your agency brochure (included in your start up kit) to all of your friends.

u Civic and Social Clubs. A built-in source of business. Also, an excellent source for lucrative group business!

u Place of Worship. You see your friends every Sunday at your church.

u Business and Professionals. You are giving your business to various professionals and trades people every day - your doctor, dentist, attorney; your grocer and plumber. The list goes on and on.

u Professional Associations. The members of professional or business associations you presently belong to.

u Bird Dogs. People you know who will solicit business for you

After you have started your travel business, you will need a system for keeping track of your clients and managing your business efficiently. ClientBase Plus will provide for these needs. ClientBase Plus is the travel industry's first Client Database and Agency Information ManagerClientBase Plus is an easy-to-use, Windows-based software program that gives you instant access to the information you need to build lasting relationships and provide outstanding service to your customers. With ClientBase Plus you can quickly turn a cruise or a tour promotion into a direct marketing campaign, by finding all interested clients and prospects in your database looking for the product you are selling.

With ClientBase Plus, you can slice, dice and rearrange clients by travel preferences and travel history giving you an unbeatable edge in promoting and marketing your travel products and services. The software features:

          u Electronic reservations card for tracking all trip reservations
         
u Links to on-line booking engines and imports reservation details
         
u Allows for preparation of customized invoices and itineraries
         
u Inputs reservation information to headquarters automatically
         
u Allows queries to database with flexible criteria
         
u Allows merging of recalled data for labels, documents, etc.
         
u Customized tables for storing client preferences
         
u Customized template letters for mass mailings
         
u Allows blast emails
         
u View client history at your desktop
         
u Inquire regarding client payment history
         
u To-do lists and alarms for contact management
         
u Day, Week and Month-at-a-glance calendars
         
u Global modification of data
         
u Ability to monitor changes to database in real time
         
u Enhanced user security to protect you database
         
u Realtime results tracking of marketing activities
         
u Runs on your computers

Training is provided as a part of your new-agent training.  Interactive web-based training is also available continuously.

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