CerTrav.Net
www.certrav.net

TO CORPORATE  PROGRAM 

PROGRAM DETAILS

Features of CerTrav.Net
What You Get
Resource Center
Commissions You Earn
Your Costs
Training You Receive
Support Provided
Marketing Your Agency
Professionalism
Information Flow
Equipment Needed
Relationships
Is This For You?
FAQs
Enrollment Information

TRIP PLANNING

Cruises
Tours
Itinerary Review
Passports and Visas
Customs Regulations
State Department Warnings
Currency Conversions
Traveler Health Precautions
Weather
Driving Directions
Restaurant Reviews

RESOURCE CENTER

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Marketing

The success of your home based travel agency will be dependent upon your skills in marketing your services.

Sources of Business

Your very best source of business is people you already know - your circle of acquaintances:

•  Relatives. Hopefully you are on good terms with all of your relatives and they will immediately begin to come to your for their travel needs.

•  Neighbors. Neighbors would rather buy their travel from you than from some unknown travel agent across town.

•  Friends. Send your agency brochure (included in your start up kit) to all of your friends.

•  Civic and Social Clubs. A built-in source of business. Also, an excellent source for lucrative group business!

•  Place of Worship. You see your friends every Sunday at your church.

•  Business and Professionals. You are giving your business to various professionals and trades people every day - your doctor, dentist, attorney; your grocer and plumber. The list goes on and on.

•  Professional Associations. The members of professional or business associations you presently belong to.

•  Bird Dogs. People you know who will solicit business for you

Prospecting

Prospecting refers to the never-ending process of finding people who might be customers. At the beginning, prospecting will be your top priority. "Nothing happens 'til somebody sells something," the old saying goes, and to sell something you have to have someone to sell to.

The first step is to develop your own list of sources of business. You can select sources from the list shown above and then add other sources you can think of. Arrange your source lists according to your chances of securing business from the source. Relatives first, friends second, church members third, etc.

Next, add prospect names for each of your sources. As a part of your start-up package you will receive a Marketing Kit including a Prospect List Form. Set up a page or pages for each of your sources then start contacting people beginning with your "most likely" source. There are several ways to do this:

•  Mail a letter with your brochure announcing you have started a travel agency.

•  Telephone your prospects.

•  Have a grand opening. 

Be sure to record the results of each contact on your Prospect List and follow up on your leads. Don't be discouraged by negative responses - that's part of selling no matter what the product!

Be sure to carry your business card (furnished in your Marketing Kit). Pass it out at every opportunity. Make a goal for yourself of the number of prospecting calls you will make each day. Keep at it and your travel business will grow.

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